Javax.naming.NameNotFoundException: XX not bound

javax.naming.NameNotFoundException: TesteBean not bound
	org.jnp.server.NamingServer.getBinding(NamingServer.java:529)
	org.jnp.server.NamingServer.getBinding(NamingServer.java:537)
	org.jnp.server.NamingServer.getObject(NamingServer.java:543)
	org.jnp.server.NamingServer.lookup(NamingServer.java:267)
	org.jnp.interfaces.NamingContext.lookup(NamingContext.java:667)
        ...

@javax.ejb.Local
public interface Local {

	 public void insereCliente(Cliente cliente);
	     
}

@Stateless
public class TesteBean implements Local{

	@PersistenceContext(unitName="baseTeste")
	private EntityManager entityManager;
	
	@Override
	public void insereCliente(Cliente cliente) {
		
		entityManager.persist(cliente);
		
	}
}

public String execute() throws Exception {
        
    	InitialContext ctx = new InitialContext();

        [b]Object ref = ctx.lookup("TesteBean/local");  //lança a Excption[/b]

        Local local = (Local) PortableRemoteObject.narrow(ref, Local.class);
               e
        //Faz coisas com o EJB
    	
        return SUCCESS;
    }